Resume

2005-04-23T13:12:00.000-07:00

JOHN F. CAMPION
4271 Ascot CircleAllentown, PA 18103
Phone: (610) 820-6369
Email: jcampion@ptd.net

BACKGROUND SUMMARY
Entrepreneurial, detail oriented, and driven senior executive manager who leads highly trained and focused customer teams in the implementation of strategic category sales objectives. Additional strengths in multiple areas, including the following:

Pricing Strategy Customer Relationship Management Strategy Development
Negotiation Performance Management Data Analysis
Campaign Management Channel Management Trade Marketing

PROFESSIONAL EXPERIENCE & SELECTED ACCOMPLISHMENTS
HORMEL FOODS, Lebanon, New Jersey 2003-Present
Director, Consumer Products Sales, LLC, Eastern Region
Responsible for top-line sales management of $179mm including all deli, grocery shelf stable, and refrigerated meat products to all classes of trade in the eastern region with a focus on platinum accounts including Wegmans, Meijer, Giant Eagle, Marsh, Harris Teeter, Price Chopper, Ahold, C&S Wholesale, Shoprite, and Publix.
· Lead, train, and develop 4 Customer Team Leaders, 25 sales executives, six administrative support personnel, and four geographically specific brokers.
· Manage the synchronization of consumer marketing and trade merchandising to maximize sales by synchronizing key consumer buying periods and sales opportunities.
· Establish and manage strong customer relationships with senior executive leadership, buyers, and merchandising management.
· Set and manage customer expectations while developing areas with the potential for strategic alignment with a focus on delivering plan volume in 12 categories.
Selected Accomplishments:
· 2004 volume index to year ago = 107%, spending index to accrued trade funds = 95%.
· Hormel chili sales are +19% versus year ago during a period of dramatically increased competition.
· Created and implemented Inside Sales, the Try Angle and Mancuso brokerage agreements, and Clover Hill master distributor program.

HORMEL FOODS, Lebanon, New Jersey (Continued) 2001-2003
Regional Business Planner, Refrigerated Products, Eastern Region
Provided the primary linkage for business units and sales through the development and allocation of trade budgets that supported the implementation of the sales strategy to align brand and category plans. Developed tools to support the implementation of the business plan and to measure and analyze business results. Focused resources on the fastest growing customers with the highest profit potential including Ahold, Delhaize, the New York chains, Publix, and Harris Teeter.
· Utilized qualitative and quantitative analysis of marketing program results as the basis for formulating recommendations and implementing strategic and/or tactical changes.
· Developed and delivered fact based customer and consumer focused category and brand management recommendations to key decision makers at the merchandising, category, and executive management.
· Implemented the customer management system, semi annual business planning module, customer business review, and trade spending efficiency model in the eastern region.
Selected Accomplishments:
· Started in 2002 H1 driving 37,696,000 lbs with $.31/lb. Finished in 2003 H2 driving 40,954,000 lbs with $.27/lb.
· Hosted multiple sales training and development seminars in each of the 5 districts to develop business planning, decision-making, and negotiation skills that resulted in 0% personnel turnover during my tenure.
· Instituted refrigerated entrée category shelving solutions throughout the Eastern Region resulting in brand growth of over 500,000 lbs in 18 months.
JOHN F. CAMPION
4271 Ascot Circle (Page 2)Allentown, PA 18103
Phone: (610) 820-6369
Email: jcampion@ptd.net

PROFESSIONAL EXPERIENCE & SELECTED ACCOMPLISHMENTS
HORMEL FOODS, Lebanon, New Jersey 1999-2001
District Sales Manager, Pittsburgh/Cleveland District
Developed and negotiated customer business plans that delivered category and business unit goals that were clearly articulated, aligned with customer expectations and needs, and achievable. Coordinated the efforts of front line sales, retail sales, category management, and category sales to maximize the inherent value of all applicable sales propositions.
· Maximized retail sell through by creating customized marketing programs including advertising, POP, sales programs, and rebates that delivered return on investment for Giant Eagle, Supervalu, and the Pittsburgh/Cleveland wholesale distributor network.
· Developed partnerships and programs that promoted sell through for consumer products by bundling other products and/or brands that increased the cumulative value proposition.
· Managed the performance of the broker team and other outside agency resources through the creation and implementation of the Broker Score Carding System.

HORMEL FOODS, Clinton, New Jersey 1995-1999
Account Executive, New York Metro District
Formulated and implemented tactics that ensured internal growth expectations, new item distribution targets, trade spending efficiency parameters, and customer relationship development expectations were met or exceeded at Pathmark, Kings, and the New York metropolitan service deli distribution channel.
· Maintained and grew sales volume with a variety of existing and new customers, with the objective of increasing overall business and profit for the company.
· Increased sales by adding new and existing products into distribution and improving the quantity and frequency of promotional performance for assigned customers.
· Maintained a sales budget for promotions, created and executed marketing strategies in the field, and negotiated pricing, discounts, and slotting fees.

HORMEL FOODS, Los Angeles, California 1993-1995
Account Executive, Los Angeles District
Formulated and implemented tactics that ensured internal growth expectations, new item distribution targets, trade spending efficiency parameters, and customer relationship development expectations were met or exceeded at Stater Brothers, COSTCO, Meat Distributors, and Certified Independent Grocers.
· Managed inventories and checked code dates on a regular basis.
· Consulted store managers on consumer demands, trends, and new products.
· Presented new products to customers, created product displays in the stores, assisted with shelf resets when necessary.

UNITED STATES ARMY, United States 1983 -1993
Captain, Field Artillery
Responsible for training and leading junior commissioned officers, junior and senior non commissioned officers, and soldiers in front line and staff positions at the platoon and company levels in support of US policy abroad.
· Top rated battery commander selected for early promotion to Major.
· Combat veteran - Operation Desert Storm.
· Airborne and Ranger qualified. Served in the Army’s elite 2nd Ranger Battalion in Fort Lewis, WA from 1985 – 1987.

EDUCATION
B.A. ENGLISH, VIRGINIA MILITARY INSTITUTE, LEXINGTON, VIRGINIA

JohnFCampion

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